https://yukatsugaya.com/challenge2/
Target Audience
All ages and genders
Objective
- Create a landing page to drive insole purchases
- Target users struggling with bowlegs, knock knees, hunchback, or bunions
- Highlight the premium quality of the insoles, handcrafted from high-grade genuine leather by skilled artisans
- Product price: ¥23,000 (tax included)
- Establish authority and trust by emphasizing medical adoption and patent registration
- Use only the images provided in the project documents
- Designed for desktop width of 1100px and mobile width of 750px
Roles
- Design
- Development
Design Approach
With a broad target audience in mind, the design aims to appeal to users of all ages and genders.
To convey authority and a sense of luxury, a serif typeface was used, while keeping the primary color blue to avoid overly feminine styling.
For better readability, especially for older users, important text is emphasized in bold.
As this is an e-commerce site, the hero section prioritizes visuals of the product itself, allowing the insoles to be the main focus over text.