https://yukatsugaya.com/Graduation_Work (Mobile-first design)
Target Audience
- Men and women in their 40s (approx. 30% male, 70% female)
- People interested in web design or looking for work-from-home opportunities
Objective
- Design for mobile-first (750px width)
- Encourage participation in a free 5-day web design challenge
- No specific color preference requested
- Desired impression: bright, trustworthy, and approachable
Roles
- Design
- Development
Design Approach
Since the audience skews slightly female, a serif typeface was used for headings to subtly convey femininity.
The overall color palette is calm and muted, appealing to people around their 40s, while incorporating gray, navy, and green to ensure the design is also acceptable to male users.