Target Audience
Men in their 30s to 50s, business owners
Design Approach
Since the target audience is male, blue was used as the primary color throughout the design.
A serif typeface was applied to the main text to convey sophistication and a sense of luxury, appealing to middle-aged business owners.
Images feature working men in the same age group as the target audience, allowing viewers to relate to the banner by seeing themselves reflected in it.