Target Audience
Men and women in their 20s, 30s, 40s, 50s, and 60s
Objective
Create Facebook and Instagram ad images to promote the 5-day side-job web design challenge program
Requirements / Specifications
- Desired colors or style: None
- Sizes: 1200×628 px / 728×90 px
- Delivery format: JPG
Design Approach
Since the target audience spans all ages and genders, a simple and easy-to-read sans-serif typeface was used.
The chosen font was slightly adjusted to complement the green background imagery.
Green and yellow were selected as neutral, gender-inclusive colors suitable for both male and female audiences.