Target Audience
Men in their 30s to 50s interested in auctioned real estate
Objective
Create an advertising banner for new users, without using photos (illustration-style images allowed)
Design Approach
Illustrations were used to make the banner more approachable and inviting for newcomers who may not yet be familiar with the real estate industry, encouraging them to attend a seminar.
The color palette is based on orange and green, commonly associated with the real estate sector.