Target Audience
Men and women in their 20s to 40s who enjoy beer and are conscious about health (with a higher proportion of women)
Design Approach
Since the audience skews female, a serif typeface was used to convey femininity.
Yellow and gold tones, reminiscent of beer, were applied, while a dark navy background provides high contrast to make the beer color pop.
As this is a product banner, the design emphasizes the photo over text, ensuring the product stands out.