Target Audience
Women in their 20s to 30s
Design Approach
As this is a product banner for e-commerce, the design emphasizes the product (the bag) over text to make it visually prominent.
A serif typeface was used for the main text to convey femininity, appealing to the target audience.
Since the product is a winter bag, warm, seasonal colors were applied to both the background and text to evoke a cozy, wintery feel.